Release: Single Released 17/7/2020
"relishing in a genuine, less cynical nostalgia"
~ Louder Than War
"seventies power pop aligned to progressive rock enterprise"
- The Ring Master Review
Vix20 are Gary Mills and CJ, two music industry veterans who grew so disillusioned with the state of every element of the music industry that they walked away vowing not to return. Now rejuvenated, although no less prickly to quote the band themselves, “hard rockers turned to the dark side of pop”. As evidenced on their first single, Digital Age, their passion for power pop and dexterity with words combines to become insanely catchy 3-minute thunderbolts.
The follow up single Hashtag Change/Me Gwanishi pushed the envelope further with the glorious cut-up tones of Donald Trump delivering a love letter to his beloved Melania. Lawyers still on alert. Next stop Tron takes the Train a quite accidental landing into Synth wave and a nomination into the best animated video at London Music Video Awards. The latest Try Again looks back to their 90’s roots and combines hard rock with Power PoP.
Usually a band would flash their pedigree and tell you about all the incredible things members of Vix 20 achieved during their years in music. They might regale you with stories of rock ‘n’ roll decadence, tours and air miles…from Rick Wakeman on a Tenerife beach to L.A. Reid in NYC, not to mention becoming Dutch Rock Heroes…But probably you wouldn’t believe them.
Twenty-five years after forming their first band and a decade spent apart sheltering from the industry, CJ and Mills accidentally started making music again…strictly for fun…right? Sure…right up until Mills went and arranged the commercial release of Digital Age, which at the time made CJ furious. After the indie success of Digital Age. Vix followed up with Hashtag Change a fabulous, some may say litigious, three-and-a-half minutes of bile and vitriol about the Commander-in-Chief and his acolytes.
Fast forward to Feb 2020. Vix combines their love of all things retro by releasing a Synth wave track, Tron takes the train. Featuring on Model City on Microsoft Minecraft and CJ’s video talents being recognised at the London Music Video awards. The next step was a string of live dates with long time conspirators Kill and Rich Norris, but with the world changing and Vix keyworker duties taking priority,
July 17th it’s time to Try Again representing guitar lead no nonsense, straight down the middle rock n roll Power Pop.